![]() ![]() I use a custom-made signature design to make it look more appealing and professional. Stacey Kane - Business Development Lead, EasyMerchant Custom signature design to look more appealing Linking to our customer reviews makes us collect customer feedback easier and encourages email recipients to try our offers through previous customers’ votes of confidence. The social media links and legal disclaimer portion are customary.īut putting the link to customer reviews is a deliberate move to extend the role of email signatures for brand trust building. Īttaching an image to my name helps put a personal touch on my email communication and helps build trust, especially when I am just starting a connection. So, to humanize my efforts and to gain trust from our first point of communication, my email signature includes my professional photo, our social media links, a legal disclaimer, and a link to customer reviews in Trustpilot. I use my email signature to showcase social proof and make it easier for potential customers and business partners to trust our brand.Īs a business development lead, my work entails reaching out to potential customers and business partners. Rhett Stubbendeck - Chief Executive Officer, LeverageRx Social proof The logo contributes to brand awareness because they will recognize my company the next time they see it. My email signature also encourages the recipient to click on my business's website, which increases the website traffic. CPCU and CEO, company name, direct-dial phone number, contact email, company website, and my business's logo. As a CEO, I also have to maintain my professionalism and look approachable by providing more information about me and my business to the recipient.įor example, my email signature includes my first and last name, designation i.e. This helps build trust in my business and me. It helps my emails look professional and reassures the recipient that the information in the e-mail is not a scam or sent by another person. Having an email signature saves me a lot of time when signing off on an email, as I don't have to add "Best regards" at the end every time. Use colors and fonts that are easy to read and keep the overall design simple.ĭanny Trichter - Co -Founder, Accessibility Checker To save time and for brand awareness To help with accessibility, make sure your signature is HTML-friendly so that it can be read by email clients that don't support rich text or images. You can include a variety of information in your signatures, such as your name, company name, website address, social media links, and more. This helps to increase traffic to my site, and it also helps to build my brand. Every time I send out an email, my signature includes a link to my website. I'm using email signatures to promote my website and blog. Try Mailbutler for Free Learn More For promotion Interested to learn how experts are using email signatures in their daily lives? We asked 13 professionals to tell us more about it. Make sure you design your signature well so it looks as good as possible! Also, implement strong security measures and follow DMARC policy to protect both your email content and the information in your email signature from unauthorized access or security threats. What is the importance of a professional email signature?Īs mentioned above, having a professional email signature is great for a number of reasons, including brand awareness and marketing, but the most important reason why your signature should look fantastic is to convey a professional image.Įvery time you send an email, you're putting yourself and your company out there, so you want to present the best possible version of your company you can. Mailbutler lets you customize everything, from your company logo to your fonts, and share signatures with your whole team so everyone stays on brand.įind out more about Mailbutler later in this article! To make a beautiful, responsive and professional-looking email signature, why not try out Mailbutler? The most popular and the best email signatures are also responsive on all devices, so your recipient can see all your information regardless of whether they're on a desktop or on mobile. The most popular email signatures are, of course, the ones which work the best! A great email signature should contain all of the most important information, such as your contact details and a photograph of you, but also be concise and well-designed. What types of signatures are the most popular now? ![]() Learn more about how experts use email signatures in this article. Professionals utilize email signatures for a number of reasons because they know how powerful signatures can be! Not only are they a great way to show off your brand and project a professional image, but they can also - perhaps surprisingly - be a powerful marketing tool. Email signatures are an extremely versatile part of the email communication process.
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